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First of all thank you to Anton for inventing the profession of matchmaker between brands and agents. And secondly thank you Anton and Vesta for your consistent support and resilience in making this work for us. Hiccups are there to be conquered, and it seems you work along the same lines. And in the end - that is what you need to get results.
Joanneke Raadsen, Lofff | See all testimonials Image from Gypsea

The Anton Dell Fashion Consultancy

Fashion Markets

The Latest Word on Marketing

The Latest Word on Marketing

Author: Anton Dell
16 October 2017

Marketing connects products to people.  Today, the role of marketing has really changed. Instant tools can give valuable insight about the way that people buy goods.  This means that marketers can influence the design and purpose of goods now.  This is great news, because people to...

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Social Media – Our Top Tips!

Social Media – Our Top Tips!

Author: Anton Dell
9 October 2017

Figuring out how to showcase your business via social media?  Here are some thoughts and tips to get you started…   The most important things when it comes to social media are the ability to listen and to relate.  Social media is only as successful as you make it.  However, help is...

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Brand Journeys

Brand Journeys

Author: Anton Dell
2 October 2017

In today’s constantly changing retail environment, many brands must reinvent themselves regularly in order to survive.  In this post, we take a closer look at the journeys of two globally successful American brands – Hollister and Michael Kors.   Hollister: From California to the W...

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Create a Business to Last

Create a Business to Last

Author: Anton Dell
28 September 2017

Creating a business is tough – but it’s even tougher making a business that can grow and adapt successfully over the years.  Here are some thoughts and tips that may help…   Remember Who You Are!  An important part of setting up a company that lasts is understanding what is the mos...

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Be a Clear, Transparent Brand!

Be a Clear, Transparent Brand!

Author: Anton Dell
26 September 2017

According to a study by Label Insight, which looks at product data, 94% of all consumers would stay faithful to a brand if they were completely transparent. Huge!   What does brand transparency mean?  How can a brand become more transparent?   You Don’t Have to Be Big Brand transpa...

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Translation in Business – or How We Don’t Really Understand All That We Are Reading

Translation in Business – or How We Don’t Really Understand All That We Are Reading

Author: Anton Dell
26 May 2017

It is so easy to misinterpret what we read today.  Because of that, translation is becoming a more central concern for businesses.  English is being overtaken as the dominant language of the world, not by any other single language, but by a number of diverse languages from all corn...

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Shopping Spaces: Physical Space, E-Space

Shopping Spaces: Physical Space, E-Space

Author: Anton Dell
26 May 2017

As e-commerce spills into bricks-and-mortar presences and vice versa, shoppers and retailers have more options than ever.  What are the most important insights for small to medium sized fashion brands to take away from today’s ever-changing shopping landscape?   With over 72% of pe...

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Dutch Courage

Dutch Courage

Author: Lucia Stansbie
10 May 2017

Thinking about the Netherlands and fashion may not bring many images immediately to mind unless it’s those ubiquitous wooden clogs, which that other leading Dutch fashion export, avant-garde enchanters Viktor & Rolf, cleverly reinvented for contemporary consumers.    But as they sa...

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Childrenswear SS17: key trends to buy into

Childrenswear SS17: key trends to buy into

Author: Vesta Zemaite
13 March 2017

Retailers have filled their shop windows with SS17 and we’ve been alerted to a number of key trends in the ever-growing childrenswear sector. First up, with a number of influences making the necessary comeback, WGSN reports there is a hint of the 70s and 80s revival; however this t...

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CPM: climbing its way up and up

CPM: climbing its way up and up

Author: Author: Vesta Zemaite
25 February 2017

One of the most successful trade fairs in Eastern Europe to date – CPM – has just closed yet another Autumn Winter trade show. For those of you who are looking into expanding into the market, we have gathered some insights on the show and the market landscape from Christian Kasch, ...

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