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‘It’s PR Darling, It’s PR’

‘It’s PR Darling, It’s PR’

Author: Jasmine Waters
18 January 2019

The game of good Public Relations is one that always has, and always will, constantly change. 2019 means both agents and brands alike will need to re-learn the best ways to market their products - but what ways will resonate the most in the coming year, and how can the industry bes...

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New Year, Same You?

New Year, Same You?

Author: Jasmine Waters
11 January 2019

A new year is dawning, and the light feels like it could be at the end of the ‘flailing industry’ tunnel. However, more problems than solutions may now be on the horizon for fashion, which leaves us asking – what do we need to look out for, and how can we best face it? What should ...

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2019: The Visual Predictions

2019: The Visual Predictions

Author: Jasmine Waters
13 December 2018

And now, the end is near – of 2018 that is. As we are all well aware, the past year has been nothing short of straightforward, with many aspects of the fashion industry having nursed themselves through some rocky patches. In many of our posts, we have questioned and discussed the c...

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Does One Size Really Fit All?

Does One Size Really Fit All?

Author: Jasmine Waters
6 December 2018

As another year draws to a close, you don’t have to look hard to find how much of an influence technology has been in the fashion industry throughout 2018. Although fashion is a notoriously slow-burner for picking tech up and running with it, many areas have started to feel the ben...

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NEONYT - the New Kid on the Block

NEONYT - the New Kid on the Block

Author: Jasmine Waters
29 November 2018

At The Anton Dell Fashion, Gift & Home Consultancy, we are no strangers to attending a trade show or two. The team can often be found travelling the globe from one event to the next at any given point in the season. Earlier this year, we wrote about the ‘death by trade show’: exami...

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‘Fake News’: Who Is Telling the Truth?

‘Fake News’: Who Is Telling the Truth?

Author: Jasmine Waters
20 November 2018

Unless you’ve been living under a rock, you’re probably all too familiar with the idea of ‘fake news’. More media outlets and supposedly trustworthy sources have turned to producing fiction rather than fact, leaving the rest of us to start to question what the truth may be. With re...

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The 411 for the New Generation

The 411 for the New Generation

Author: Jasmine Waters
14 November 2018

As far as ‘buzz terms’ go, ones relating to the younger demographics are well worn out. We are always hearing about millennials and their avocado toast, but the spotlight is also now shining on Generation Z. As the new upcoming wave of consumer, how will these new generations affec...

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Stay in the Black Through Black Friday

Stay in the Black Through Black Friday

Author: Jasmine Waters
6 November 2018

Around this time in the retail year starts the calm before the Christmas storm. In the run-up to the big day, it’s no surprise we see a hike in spending and profits – but now the buying begins even earlier. Black Friday is now the day consumers mark in their calendars, ready to spl...

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Case Study - Standard Search

Case Study - Standard Search

Author: The Anton Dell Team
1 November 2018

ABOUT THE BRAND Established in 2010, FARRA was created by designer Donna Liu, an elite designer and artist highly recommended by the Hong Kong Government, where she’s based. Winner of A’ Design award in Italy, she has high aesthetic standards and artistic attainments to ensure the ...

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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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