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Come Together: Exploring The Idea Of  ‘Cross-Pollination’

Come Together: Exploring The Idea Of ‘Cross-Pollination’

Author: Jasmine Waters
12 July 2019

As we sift our way through the many news bulletins, articles and opinion pieces we are bombarded with on a (more than) daily basis, it can sometimes feel hard to make sense of the state that our current creative industries lie in.  Despite this, no matter how unpredictable market s...

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‘Markdown Mania’: Is It Worth It?

‘Markdown Mania’: Is It Worth It?

Author: Jasmine Waters
5 July 2019

Summer is now in full swing, meaning retailers may once again be looking to discount their wares, despite potential risk. With H&M reporting a sale rise of 11% from positive results due to a strategy shift last week, it leaves us asking the question – how much of a positive differe...

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‘I Did It My Way’: Exiting Your Business

‘I Did It My Way’: Exiting Your Business

Author: Jasmin Waters
26 June 2019

When it comes to running a business, there is one topic that is seldom spoken about – knowing the right time to leave it. Like any other aspect of day-to-day company life, when the time comes, there needs to be a fully realised strategy in place. But when is best to find pastures n...

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Scandinavian Sensibility – Why Do We Love It So Much?

Scandinavian Sensibility – Why Do We Love It So Much?

Author: Jasmine Waters
18 June 2019

This year sees the arrival of a new brand on the UK high street, as Danish company Samsøe & Samsøe launches its first brick-and-mortar store in London’s Carnaby Street in late 2019. This turns national attention back to Scandinavian fashion - a simple style that has taken the retai...

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Can catalogues work in the digital world?

Can catalogues work in the digital world?

Author: Jasmine Waters
11 June 2019

Gone are the days of brands relying solely on their catalogues to get promotion and the attention of the wanted consumer base. Few customers now want pick up a heavy, ‘freebie’ lookbook to flick through, and more often than not, aren’t likely to come into a store altogether. Even t...

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Anton’s Advice: Making It In The Chinese Market

Anton’s Advice: Making It In The Chinese Market

Author: Jasmine Waters
16 May 2019

Being able to make yourself (or your brand) global is a key part of ensuring longevity and continued success. The UK in particular often looks to the Chinese market as a next destination, but can often fixate on potential financial gain, which can lead to a rushed strategy. In orde...

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5 stars – The Truth About Customer Reviews

5 stars – The Truth About Customer Reviews

Author: Jasmine Waters
10 May 2019

As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...

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Trade Shows: What’s the Difference?

Trade Shows: What’s the Difference?

Author: Jasmine Waters
2 May 2019

London, Paris, Amsterdam… choosing where to visit when it comes to trade shows is never an easy subject to navigate. As luck would have it, the Anton Dell team are seasoned professionals when scouting out the ‘best of the best’ of the show scene. So what hits, misses and difference...

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Who’s That Girl? The Rise of the ‘Digi-Influencer’

Who’s That Girl? The Rise of the ‘Digi-Influencer’

Author: Jasmine Waters
25 April 2019

For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...

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‘On a scale of 1-10’… where should your business sit?

‘On a scale of 1-10’… where should your business sit?

Author: Jasmine Waters
17 April 2019

This week, we’re back to a classic Anton Dell conversation – the basic foundations of making your fashion business ‘successful’. Often a brand is focused on when they are taking their first steps or when they have made the big time, and very little focus is ever on those crucial st...

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